By: Danika Tallman
One of the first things you may notice about a company is their logo. Is it dark and dreary or is it bright and sunny? You don’t get a second chance when trying to make an impact through your brand. First impressions are key. Mistakenly, many people overlook the design of their logo when creating a new business or service. This is one of the most important pieces of building a brand that will last. Here are a few of the mistakes people make and how to let us help you fix them:
- You probably don’t understand what a “brand” is
Many people would assume that a brand is a name, a logo, tagline, etc. The look and feel. However, we identify brands by the feeling we get when we see or use their service or product. It’s a gut feeling, and most people decide what they like as a direct reflection of that feeling. If you didn’t know that, you probably shouldn’t be messing with anyone’s name or logo, let alone your own. We work closely with our clients so they’re 100% involved and strive to be by their side to support and guide them through our expertise.
- You don’t have the technical skill to do it right
When first designing your logo, you would think that a pen and paper would be sufficient. In this day and age, however, a digital version of your logo is crucial to making an impact through online marketing. If you don’t know how to use things such as vector software and tools, it will be much harder to create a logo ready for the professional world. Our team of designers knows this software inside and out so you, technically, don’t have to lift a finger.
- There’s people with more experience who want to help you
These days, everyone claims to be a graphic designer. If you had a nephew who wanted to be a dentist, would you let him work on your teeth? Same goes for graphic design. Even if your nephew knows his way around photoshop, you’re better off leaving your logo to the professionals. Our team has been designing and studying logos and crafting brands for years, and we could tell you some tragic stories about the DIY logos that have crossed our threshold.
Do yourself and your company a favor and let us help you craft a genuine brand and create a logo that makes a lasting impact on your audience.